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Our Approach

Being hands on, fostering close client relationships and producing results in marketing and public relations is what sets us apart. There are many things that make an industry unique and even more that make your organization unique within it. Having a diversified consultant that understands your business from multiple perspectives i.e. strategic, competitive, operations, etc. can make all the difference. Marketing and PR are an integral part of what drives your organization to reach and surpass its goals. The key is knowing a client's strengths to capitalize on them and weaknesses to fortify them.

Mark P. Trocino | President & CEO

Mark P. Trocino is an award winning, marketing communications and public relations expert. An entrepreneur himself, Mark has over fifteen years of professional experience building successful businesses and campaigns in both the for and non-profit worlds. His diverse experience, industry expertise as well as work with different size organizations allows him to bring a unique perspective to clients as a marketing and PR consultant. Industries include health care, retail, e-Commerce, imaging and technology, entertainment, food & beverage, financial services and philanthropy. In addition to owning several businesses, Mark has also worked for large organizations including the fastest growing and most progressive health management organization in New York State, Crystal Run Health as well as the world's largest advertising and PR company, WPP.

In addition to his business credentials, Mark is the founder and President of the Salvatore and Patricia Trocino Foundation, a memorial foundation that carries on the legacy of his parents. The foundation funds educational scholarships and other philanthropic causes in the Hudson Valley and beyond. Further, Mark is a member of the American Cancer Society, Hudson Valley Region's Board of Advisors and has served on the Board of Directors for Leadership Orange, a non-profit organization dedicated to leadership development.

Mark is a sought after speaker regularly guest lecturing at Marist College in Poughkeepsie, NY as well as Mount Saint Mary's in Newburgh, NY. Mark has also spoken at several business conferences locally in the Hudson Valley as well as co-presented the lecture "Infographics Worth a Thousand Words" at the Visual Communications and Infographics Summit put on by Ragan Communications and the PRSA.

A native of Poughkeepsie, NY , Mark earned his Bachelor of Arts in Communications, Advertising from Marist College. When Mark is not busy advising clients, volunteering or running his parents' foundation he can be found on a soccer field or bicycle. Mark is an avid soccer fan and cyclist. He tries to stay healthy by playing soccer a couple of times a week and cycling. Click here to view Mark's LinkedIn profile.

Let's Talk

Everyone has a story to tell. I help you tell that story best. Let's connect and have a conversation about your needs. There's no obligation nor any fee.