Advertising, Brand Development, Content Marketing, Digital Marketing & SEO/SEM
What’s the difference between Marketing and Advertising? Many feel they are one in the same but the reality is they are quite different. Advertising falls under the umbrella of Marketing Communications which also covers brand development, content and digital marketing as well as website’s search engine optimization and search engine marketing (SEO/SEM) among other elements. Let’s have a look at each individually.
Brand Development: Your brand is what defines your organization so development of it is critical before you can think about advertising or any of the other elements in Marketing Communications. What is your brand? Does your logo convey to the viewer what your brand is all about? Does your tagline paint the picture of who you are and what you do? No or you’re not sure? Let MarkTrocino, Inc. have a look and advise you on what your brand says about you. It might be spot on or it might need a bit of tune up if not a complete overhaul. The right brand will make the rest of your marketing communications resonate and penetrate to the end user.
Advertising: There are two basic elements to advertising, the creative which is the design and the message of your advertisement and then there is the media platform it’s going to run. Those platforms include digital, print, radio, television and out of home (billboards, outdoor signs etc.). Which platforms are right for you and your organization? Well that depends on many different factors but rest assured, MarkTrocino, Inc. has created award winning ads in multiple platforms. We are your one stop shop for creative as well as media buying of all different types of advertising.
Content Marketing: Being viewed as a thought leader is often times some of the best marketing you can have for your business or organization. Content Marketing is the art of creating and sharing of content online that does not explicitly promote your brand but is intended to stimulate interest in its products or services. Content includes videos, blogs, and social media posts that position you as a thought leader in your industry.
Digital Marketing: A catchall term for marketing of products or services using digital technologies, Digital Marketing mainly uses the internet as its preferred platform but other media platforms such as mobile phones, display advertising, and other digital mediums also fall into this category. One of Digital Marketing’s best assets is its ability to be tracked and therefore ease of calculating very accurate return on investment (ROI). This allows an advertiser to see what is or isn’t working with their campaign, often in real time.
Search Engine Optimization/Search Engine Marketing (SEO/SEM): The terms Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are often thrown around and used interchangeably when it comes to websites. While there are similarities, the two are different. SEM is an overarching term that encompasses both, SEO and paid search or pay per click (PPC) listings. SEO is the optimization of content and the user experience of your website so that it performs well in organic search engine results. Paid search or PPC on the other hand, involves the promotion of your website by increasing its visibility in search engine results pages (SERPs) primarily through paid advertising. Both are vital to your overall digital footprint and marketing strategy.