Crisis PR, Reputation Management, Social Media, Media Communications & Strategic Planning
Public relations is a very important component to your communications strategy. Hopefully you never need crisis communication or damage control but if you do, having a trusted PR partner that has experience and a track record for navigating intricate issues is key. Saying nothing in some cases is worse than saying the wrong thing. As such, media communications such as press releases and statements help to get your message out to the public via traditional media. Social media allows you to reach other audiences and engage with them on a more informal level. Engaging with audiences via social media, if done correctly, helps mitigate negative content and enables you to build your brand through social networking and brand ambassadors.